As is happening in our consumer lives, the business world is also undergoing a parallel transformation, with the rapid pace of technological change giving rise to new notions of return on technological investment. The old world of payments and costs (“How shall I acquire and afford the technology?”) is giving way to the new world of outcomes from investment (“If I acquire this technology, what will it do for me and what’s the return on investment?”). There is a very strong imperative to continue investing in the latest technology for businesses. To fail to do so leaves a company open to greater competitive threats from rivals that have found a way of keeping up with the latest equipment and technology capabilities.
