Welcome to Journey 2024, our vision for the evolving world of business, society, and technology. We hope it will stimulate and challenge your thinking about the forces that will shape enterprises over the next four years. Journey 2024 is published at the end of June 2020, at a time when we are entering the post-COVID-19 era after a major pandemic. It is also a time when we are facing the collective impact of several other significant developments and uncertainties. Whether it is the rise of artificial intelligence, the first practical applications of quantum computing, or the growing imperative to address climate change and sustainable living, emerging opportunities, and challenges are driving the need to rethink what is at stake and how we respond.
Our vision is built upon extensive research by our Scientific Community, which anticipates the technology and business trends that are expected to bring some of the greatest disruptions (both positive and negative) within a four to five-year horizon. You will find a summary of their thinking within this paper. These trends reflect the growing significance of business model concepts like digital ecosystem platforms, and the need to rethink perspectives on user experience and the digital workplace. While Journey 2024 addresses the potential of a range of technology-related areas, it also considers how they will combine and interact within the wider context of society and business economies. In particular, it covers the importance of cybersecurity, fraud prevention, and trust, as well as decarbonization for sustainable operations. As we look ahead to 2024, we foresee a complex interplay of successive game-changing developments that make the accurate prediction of outcomes almost impossible. We are likely to face perfect storms that will challenge the validity of conventional models and thinking, bringing new opportunities to reshape the very core of business and societal purpose.
