For years, companies have relied on business intelligence tools to drive strategy and identify opportunities based on historical data. Big data technologies have amplified the power of business intelligence by enabling petabyte data sets to be analyzed in minutes or hours. However, in today’s fast-paced, data-driven economy, traditional business intelligence still moves too slowly. With the emergence of the Internet of Things and the demand for greater customer personalization, companies increasingly need to quickly make sense of their data as it changes and take immediate action.
These companies are turning to operational intelligence — the ability to analyze live data and provide immediate feedback — to take business intelligence to the next level and create new opportunities. Operational intelligence uses the power of in-memory computing technology to track fast-changing data streams within live systems, enrich them with historical data, and analyze them in parallel. It then provides actionable feedback that identifies opportunities and steers behavior. The benefits of operational intelligence are far-reaching and applicable to a wide range of industries, including manufacturing, cable, and retail.
