Why Machine Learning and Why Now?
Machine learning is no longer just for smartphones or game shows. Here’s how to develop a strategy that will change the basis of competition in your industry
When the Netflix series House of Cards premiered in 2013, it quickly became the most downloaded content in the company’s history – a statistic that came as no surprise to Netflix executives. They had previously examined a vast pool of Netflix data on subscribers’ viewing habits and determined that the show was likely to become a hit even before they purchased it.
The wisdom behind Netflix’s sure-fire choice came from machine learning, which, loosely defined, is the ability of computers to learn on their own (without being programmed) by using algorithms that churn through large quantities of data.
