If you’re a Marketo customer, you’ve bet on the power of automation to gain efficiency, drive deeper prospect engagement, and create a sales pipeline and customers. This investment in Marketo’s technology enables you to more effectively leverage prospect information to nurture, score, and converse with your prospective buyers through their journey. Marketo is a powerful platform — once you’ve generated prospects.
The challenge (and opportunity) exists when you and your marketing colleagues rely on third-party data sources (media partners, events, webinar vendors, etc.) to generate the all-important prospects that feed your Marketo-driven processes.
