Your prospects are turning to online channels to research products, services, and best practices. They are searching websites, attending webinars, and downloading thought leadership long before they are ready to buy. Marketers and salespeople must engage early in the buying process to gather understanding and react with the right strategies.
This guide will help companies grow their understanding of lead scoring and improve execution with best practices and easy-to-use worksheets. With lead scoring, you can determine a prospect’s current level of interest in your business and use that information to drive sharper, more relevant engagement. Lead scoring also ranks the prospect’s demographics, like title, industry, and annual company revenue, to make sure they fit your target customer profile.
