First things first: what is an employer brand? The Society for Human Resource Management defines it as: “an important part of the employee value proposition and is essentially what the organization communicates as its identity to both potential and current employees.” Stated more simply, in the words of Amazon.com founder Jeff Bezos, “Your brand is what people say about you when you’re not in the room.
Niche job boards are location or industry-centric job boards that aim to direct focus toward the
best-qualified candidates for your job requirements. According to the Society for Human Resource
Management, using them can lead to better cost-to-hire and quality-of-hire results. Examples include
but are not limited to, GitHub, Medzilla, and AllRetailJobs.
