Thought leaders in a range of industries agree that global commerce is going through a hugely transformative period. Even before the exceptional global events in 2020, technology and innovation were already altering shopping experiences, both in-store and online, and pushing consumers and companies alike to conduct more business away from brick-and-mortar stores. Since 2020, eCommerce sales have surpassed $4.28 trillion — roughly 18 percent of all retail sales — and are projected to rise above $6.38 trillion, or 21.8 percent of all retail sales, by 2024.
As technology continues to exponentially exert its influence on commerce, we will likely continue to hear more about the crucial importance of addressing multiple sales and distribution channels.
