Data drives digital transformation. Organizations increasingly differentiate by tapping into their valuable data and using it to drive digital initiatives. Real-time access and analysis of your data can provide actionable insights into opportunities or potential risks and improve decision-making. Your insights can also be applied to creating fully personalized and connected journeys that satisfy the current needs of customers—as well as to operational improvements that increase productivity and lower costs. Most importantly, all of these initiatives help to increase business agility so you can quickly respond to future changes in market conditions or consumer needs.
However, up to 80% of business data is trapped in documents, forms, emails, images, and PDFs, and therefore, it is inaccessible to the rest of your digital ecosystem. Without full visibility into your data, you can’t take full advantage of its potential value. Instead, before any value can be created, you must rely on employees to manually process and enter the information into business systems.1
